About AMFB

AMFB stands for being About My Father’s Business — a lifestyle brand built on the truth of Luke 2:49, where Jesus reminds us: “Did you not know that I must be about my Father’s business?”

That verse is more than our inspiration — it’s our identity. Every design, every drop, and every message carries one purpose: to point back to Him.

At AMFB, faith meets fashion in a bold, modern way. We believe what you wear should speak life, courage, and conviction — not just style. Our apparel is made to empower believers to represent the Kingdom confidently wherever they go.

This isn’t just a brand; it’s a movement — calling a generation to stand firm, look good, and live out their faith unapologetically.